New Stage of Business - YOU

Just read... Waiting For Your Cat to Bark by Bryan and Jeffrey Eisenberg

Great read and powerful information. If you are looking for a way to achieve success in your business or a way to make your service level positively Contagious - pick it up. One of the things that stood out for me on pages 36-37 were the questions that at one time seemed impossible, but are now reality:

- What if your customers knew your business secrets; your cost of goods, profits, manufacturing methods, finances, etc.,or with easily accessible guidance could estimate them with a high degree of accuracy?

- What if your customers, instead of PR, determined the reputation of your product?

- What if a few cranky customer could kill your product by badmouthing it?

- What if your company were an open book for all of your customers to look into?

There are many more questions that the authors go on to ask, yet the scary part is that each of them, including the ones listed above, are all in fact reality. Your customers do have the ability to know each of these things and they do determine the reputation of your company.

You can either act with transparency and full disclosure with your customers or wait until they find out what your company might be holding back. Be refreshing, just be open and remember who determines the your bottom line.